Batch 1 | Batch 2 | Batch 3: website, receptionist, reviews | Batch 3: kit and bouquet · all 100 are in Meta (campaign off)
Creative test 1: 20 new image ads, 6 concepts
Nothing here is uploaded to Meta yet. Every ad needs your OK first.
The test plan, in plain words
- A new test campaign, separate from Niche Leads. 6 ad sets, one per concept below. Each ad set gets its own budget, so Meta can't put all the money on one ad again.
- My pick to stay at $1,000: 5 ad sets at $20 a day for 10 days. CT3 has only one ad, so it rides inside the CT4 native set instead of getting its own budget. The handyman set stays in, because the handyman video is the only ad that has booked calls so far. Your call on that one.
- We judge each ad set on cost per booked call and cost per shown call. The goal is $50 per shown call, $75 at most.
- Same settings as the native set: button Learn more, description "No card. No setup fee.", Advantage+ creative enhancements off, the 1x1 file in the square slots.
- 17 core ads plus 3 optional handyman ads. CT5 photos are AI made, so those 4 need the Meta AI box ticked.
CT3 Built first (1 ad)
Shows a real site we built before anyone paid. Tests 'built first' as proof instead of a claim.
Only one ad here. The Velvet Oak and Barkwell demo previews have expired, so they were skipped. The Marigold eyebrow line was changed from the city name to "By appointment" before the screenshot, since these ads run nationwide. The site still shows the real Marigold demo line (512) 598-5711, which rings the Marigold receptionist.